Data Privacy


With the start of the new year and Data Privacy Day approaching, this is a great time to revisit your organization’s data security and privacy. In this guide, we’ll look at why data privacy is important and how it is linked to data security. 

What is Data Privacy Day?

Back in 2007, the Council of Europe began the data privacy initiative. The goal was to encourage citizens to become more aware of data protection rights and their responsibilities. Data Privacy Day was recognized in 2009 by the U.S. House of Representatives. Since then, January 28th has served as a yearly reminder to review how our data is used. It’s an excellent opportunity to take stock and evaluate our personal cybersecurity. 

What’s the Difference Between Data Privacy and Data Security?

Our personal identifiable information (PII), such as social security numbers, financial data, health records, are collected and used through a variety of media and for numerous reasons. The internet is constantly collection massive amounts of personal data, which then can be easily distributed. Data privacy refers to the handling and storing of PII. 

Data privacy for businesses goes beyond the PII of employees and customers. It also includes the information that helps the company operate. This could involve things like research data, proprietary processes or financial information.

Data protection regulations, including Europe’s GDPR, have been put into place to protect the personal data and privacy of citizens. Read more about GDPR and other regulations here.

Data privacy governs how data is collected, shared and used. 


Data security protects data from compromises by external attackers and malicious activity.

While data privacy is linked and apart of data security, they are different concepts. Data security concentrates on keeping data safe from attacks from hackers. It refers to the processes and actions that protect data from unauthorized access and corruption.

Keeping private and sensitive data secure is critical. If PII falls into the wrong hands, individuals risk fraud and identity theft, while businesses may experience a data breach. Data breaches can occur in a variety of ways and contexts, from malicious attacks by criminal hackers, to careless data privacy.

Data Privacy vs Data Security

How to Protect Your Data

Thanks to the internet, massive amounts of personal data can be easily distributed. While the information may be out there due to our own carelessness or privacy violations, there are simple steps you can take to protect yourself:

  • Take control of your privacy settings. Easily manage your privacy settings for all your accounts here.
  • Never use public Wi-Fi! It is a breeding ground for hackers. 
  • Keep software and devices up to date. Out-of-date devices create additional vulnerabilities and opportunities for cybercriminals.
  • Use complex passwords. Remember the THREE RANDOM WORD RULE.
  • Stop taking online quizzes that ask random questions about your childhood, children, marriages, pets and favorite foods. Each time you take one of these, people trying to access your data gather a little bit more information that allows them to steal your data or identity.
  • Reach out to CTS for a dark web report to see if your PII is for sale on the dark web.

Data Security with Complete Technology Solutions

As you can see, the security and privacy of data are intimately connected. Ensuring data privacy means making use of a complete security solution.

MOST data breaches can be avoided. All of the fines, lawsuits, and payouts can be avoided too.⁣ But the problem is, some business owners wait until there’s a problem to do something about it. In most cases, if they had only put a few key security systems in place, it would have saved their data.⁣

In observation of Data Privacy Day, we want to ensure your data is secure. We are offering complimentary dark web monitoring. Find out where you are vulnerable – request your free dark web scan TODAY