The Benefits of Cloud Storage

Cloud storage is so popular 77% of enterprises use it for at least a portion of their business. Those enterprises already using cloud storage predict they’ll invest $482 billion on cloud services, apps, and platforms. For those businesses who haven’t jumped on the cloud storage bandwagon, there’s a lot to love about it. But it’s hard to make that determination if a business doesn’t understand what exactly it is. For anyone wondering about the benefits of cloud storage for their business, keep reading. This article will share the various pros and cons of cloud computing.

What is Cloud Storage?

What is cloud storage? Put simply, it’s a place to store data on hosted servers.

 Cloud storage lets people store all things digital such as photos, music, videos, and documents remotely. Because of this, it won’t take up any physical space on computers. There are two types of cloud storage: public storage and private cloud storage. Public storage is less expensive because it’s a shared space, making it the best option for individuals. While private cloud storage is best for companies interested in storing data on their own private network. Both types are on servers managed and owned by hosting companies. The data is accessible through the internet, allowing everyone access to their information anywhere and at any time. All anyone needs are their username and password.

How Cloud Storage Works

It all begins by registering with a hosting company and setting up an account. Make sure the username and password are unique to ensure the data stays safe and secure. Companies can even create a collaborative work environment by putting permissions in place so data can be shared amongst the company.

The Benefits of Cloud Computing

1. Saving Money

No business wants to invest in a product or service that has no cost benefits. Luckily, cloud computing offers a decent cost advantage.

Using cloud storage eliminates the need to invest in additional hardware and maintenance. Without those issues to tackle, there’s no need to hire additional employees to oversee everything. These costs are the responsibility of the hosting company.  

Being on the cloud also boosts productivity as it saves the company’s time and money. Also, most hosting company’s offer a pay-as-you-go system.

2. Additional Cybersecurity

No business or individual with an online presence is immune from the threat of cyber attacks. That’s why cost estimates for cybersecurity are expected to reach $172 billion in 2022.

Two of the biggest threats businesses are expected to face are ransomware and malware. And often, it takes about six months before businesses find out they’ve been a victim.

Not only is it incredibly expensive to deal with an attack after it’s happened, but it also destroys the trust between a company and its customers. Not to mention how devastating it is for a business to have its information stolen or destroyed.

The cloud helps protect against cybersecurity issues by providing backup security that can only be accessed through proper authentication.

By having files stored in the cloud, businesses don’t have to worry about disgruntled employees stealing their information. Nor do they have to deal with the unsettling thought of their hardware breaking down unexpectedly.  

3. Increased Mobility

In 2022, 6.64  billion people worldwide own a smartphone. Using the cloud lets mobile users access data through their smartphone or another device, allowing anyone, anywhere, access to their information at any time. It provides the opportunity for everyone to stay in touch and keep up-to-date with clients and coworkers no matter their location.

Cloud storage is especially beneficial to companies who employ remote workers, freelancers or even employees who travel for work. One of the results of cloud storage is increased employee satisfaction as they have more freedom to perform their job on their own terms.  

4. Reduced Carbon Footprint

Over 381,000,000 tons of waste (and counting) gets dumped globally each year. For any companies looking to reduce their carbon footprint, switching to the cloud gives them that opportunity.  Using cloud storage means companies only use what they need reducing all over-provisioning. Using less waste and less energy mean putting less strain on the environment.  

The Cons of Cloud Computing

1. Internet Service Isn’t Always Reliable

One major issue with cloud computing is that it’s reliant on the internet. If the internet connection goes down, no one gets any work done. And for companies who can’t afford premium internet service, frequent outages and slow speeds may make cloud computing a poor choice.

Even the most reliable cloud hosting company can also experience outages every once in a while. And those outages can last for several hours at a time.

2. Security Issues

In some ways, using a hosting service means having access to some of the best security available. But no one is immune to hacking.

Keeping information on the internet means it’s vulnerable to attacks from anywhere on earth.  Even huge enterprises like Kaseya, who have access to some of the best security practices on the planet, have been victims of cybersecurity attacks.

3. Limited Features

It’s vital to do some research before settling on a cloud provider. Not all of them are equal. For those looking to use cloud computing for storage and backup, find a company offering unlimited bandwidth.

Limited storage space and accessibility can also become problematic, especially if they’re initially offered as part of a free package. As a business grows, that may mean additional costs at a time to pay for more storage as more information and documents come into existence.

 To avoid this problem, look for a hosting company that offers services that allow companies to scale back or grow as needed.

4. Loss of Control

Not every company is comfortable relying on a third party company to provide them with this type of service. It’s a lot to trust an unknown company to keep private information safe and secure.

Work with a Trusted Company

While there are many benefits to cloud computing, it’s not always easy to find the right company to provide cloud storage services. CTS will help you determine the best combination of cloud and on-premise strategies that work for your business today and build a foundation for future success. Don’t just take our word for it – see what our clients have to say. Our client testimonials speak for themselves. 

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